Given the turbulence that the hospitality sector has experienced over the last several years, it’s not surprising that so many hotel chains have had to reexamine every facet of their business in order to increase operational effectiveness and strengthen their brands. The challenges facing the hotel industry have shaped the new reality chains are operating in, and forced organizations to find new tools.
Technology is playing an increasingly vital role in shaping the entire guest experience, from booking to checkout. Not only have guests reached a critical phase in the way that they locate and interact with travel services online, but every class of customer is now demanding even more in terms of data access and tech-related amenities. Behind the scenes, implementing cost-saving technology has been just as transformational. These changes are forcing chains to make specific investments as requirements for being noticed. Continue reading “Essential Hospitality Tech Investments for 2013”